The ‘Flip Off’ co-stars embrace their lookalike bond and blended family ties as they dazzle in a bold new campaign for Heather Rae Essentials’ latest summer beauty launch.
Heather Rae El Moussa and Christina Haack Are All Smiles—and All Style—in Stunning New Lip Gloss Campaign
Heather Rae El Moussa and Christina Haack are doubling down on glam, glow, and good vibes in a playful new campaign for Heather’s beauty brand, Heather Rae Essentials. The HGTV stars—and striking blonde lookalikes—dropped jaws on June 12 with the launch of the brand’s new Perfect Pink Lippie Gloss, posing in matching hot pink string bikinis that scream “hot girl summer.”
Set poolside and dripping in retro glamour, the ad stars the duo lounging with voluminous beach waves, pink heart-shaped sunglasses, and flutes of bubbly—perfectly capturing the sun-soaked, carefree spirit of the season. In a teaser video shared on Instagram, the two also stun in coordinating black and white bikinis: Christina, 41, rocks a plunging halter while Heather, 37, shines in a bandeau top.
“Heather + Christina, poolside and glowing, are giving hot girl summer meets blended beauty — and this shade is the cherry on top,” the caption reads, giving fans a taste of the playful chemistry between the two.
Beauty, Business, and Blended Family Vibes
While the duo’s stylish campaign is a showstopper, it’s not just their bikini bodies that have people talking. Heather and Christina’s real-life connection through Tarek El Moussa—Christina’s ex-husband and Heather’s current partner—has long intrigued fans of HGTV. The former spouses share two children: 14-year-old Taylor and 9-year-old Brayden, while Heather and Tarek welcomed their first son, Tristan, in 2023.
Despite early public tension following Christina and Tarek’s dramatic 2016 split, Heather and Christina have gradually built a rapport. Their joint appearance in The Flip Off, which premiered in January 2024, marked their first on-screen reunion since Flip or Flop ended in 2022. The show’s debut was a surprise for many, but it has since become a symbol of their evolving friendship—and their commitment to co-parenting in harmony.
In fact, the two recently came together in May to support Brayden’s school Mother’s Day celebration, proving their united front in family life.
Real Talk and Sisterly Shade
While fans often point out how much the two women resemble each other—so much so that they’ve been dubbed “sister wives” by some—both Christina and Heather take it in stride. “It’s weird,” Christina once commented candidly, while Heather continues to poke fun at the comparison in her campaigns. The lip gloss debut, for example, featured the duo applying gloss side-by-side in a mirror moment that blurred the lines between fun, fashion, and familial flair.
Keeping It Real
Despite the glamour, Heather Rae El Moussa is mindful about how she navigates motherhood in the public eye. In a recent exclusive, she addressed concerns from fans when stepdaughter Taylor wasn’t visible in some family posts. “It’s never about exclusion,” she explained. “It’s about respecting everyone’s comfort level.”
A Beautiful Future
As Christina and Heather’s bond continues to evolve, their recent campaign feels like more than a beauty product launch—it’s a reflection of two women finding common ground through motherhood, work, and shared experience.
With the Perfect Pink Lippie Gloss campaign, they’re not only turning heads—they’re rewriting the script on modern blended families and power partnerships.
Related:
- Heather Rae El Moussa Stuns at Stagecoach in Skin-Baring Looks
- Christina Haack Opens Up About Co-Parenting and “Weird” Comparisons
- The Flip Off: Everything to Know About the New HGTV Hit
About the Brand:
Heather Rae Essentials is a beauty line launched by Heather Rae El Moussa, focusing on clean, accessible glamour for women who want confidence, color, and a touch of California cool.
