The Rhode founder is embracing lemon drop martinis and therapy, while husband Justin Bieber shares emotional thoughts on love, pressure, and identity.
Hailey Bieber is heading into summer with clarity, self-care, and a dash of citrus.
The 28-year-old model, entrepreneur, and founder of Rhode took to Instagram on Sunday, June 8, to share a sun-soaked carousel of images that blend her signature cool-girl aesthetic with a touch of humor and emotional awareness. Her caption? A refreshingly candid declaration: “Lemon drop martinis and therapy all summer long 👍🍋🍸.”
From sultry black string bikini photos to playful snapshots featuring her brand’s unreleased undereye patches (one strategically placed on her backside), the post gave fans a cheeky glimpse into Hailey’s current vibe: beauty, balance, and a bit of indulgence. The post also featured Rhode product previews, a chilled lemon drop martini, and flashes of Hailey’s quiet strength as she navigates both motherhood and the pressures of a very public life.
One notable backdrop to her lighthearted post? The timing. It came just hours after her husband, Justin Bieber, shared a series of emotionally raw and cryptic messages on social media.
The 31-year-old singer opened up via Instagram Stories and posts about the emotional toll of expectations and “transactional relationships” in his life.
“If I have to do something to be loved, that’s not love,” Justin wrote alongside black-and-white selfies.
In another post, he reflected on the pressure to constantly “work harder” on himself:
“People still keep making me think if I work hard on myself I’ll be better like them… But the harder I work on myself, the more I think about myself… The only thing that helps me think about others is to let go, not try harder. Join me in letting go of not trying harder.”
These thoughts add depth to a narrative that fans have followed closely—Justin and Hailey’s evolving relationship, their shared and individual battles with public scrutiny, and the growth they’ve experienced since tying the knot in September 2018.
Hailey, who recently welcomed her first child, Jack, in August 2024, also spoke vulnerably about the complexities of postpartum life and media speculation in a May 20 Vogue profile:
“Being postpartum is the most sensitive time I’ve ever gone through… and to be doing that while going on the internet every day and people being like, ‘They’re getting divorced’ and ‘They’re not happy,’ it is such a mindf—-… I cannot even begin to explain it. It’s a crazy life to live.”
Despite the noise, Hailey continues to shine. Her brand, Rhode, was recently sold to e.l.f. Beauty for $1 billion, a massive deal that still sees her retaining creative leadership. Even in moments of uncertainty, she maintains control over her narrative—choosing humor, candor, and care as her guiding stars.
Together, Hailey and Justin’s public expressions—her joyful defiance and his contemplative honesty—paint a portrait of a modern couple navigating fame, family, and emotional growth. Their stories may be lived in the spotlight, but they echo deeply human themes: the search for authentic love, the challenge of self-acceptance, and the ongoing quest for peace in a hyper-connected world.
So, whether it’s through lemon drop martinis or therapy, Hailey’s message this summer is simple: Find what grounds you. And don’t forget to laugh.
